In Studio:
How to Brand Yourself Using Your Midheaven Sign
Virgo: The Organizer
As a brand strategist and designer, I utilize an "inside-out" approach, focusing on a brand's core essence to create authentic visual identities. To deepen this understanding, I often incorporate astrological birth charts, particularly the Midheaven (MC) sign, which reveals a brand's public image and legacy. While other aspects like the Sun, Rising, Venus, and Mercury signs provide valuable insights, the MC illuminates how we are perceived professionally and how we manifest our purpose into a public offering, even for product-based brands.
By aligning with their MC's energy, clients often experience enhanced radiance and authenticity in their branding and public presence.
To discover your MC sign:
Generate your birth chart on astrocharts.com
Under “Planets” (the very first section below your chart), you’ll see the last aspect in the right hand columned titled MC with the sign name
Virgo Midheaven
VIRGO MIDHEAVEN (MC): Known for their attention to detail, organization skills, and desire to serve, Virgo Midheavens make fantastic medical & healing professionals, administrative professionals, editors, scientists, health & wellness professionals, copywriters or technical writers, and educators. With Virgo, there is a desire to perfect and to correct, so they will feel most satisfied in roles that allows them to research, test and organize. If you are an artist/creative, your work might lean toward something that allows you to get very technical with details - let’s say, photography or even music. There’s a precision that needs to be expressed in your creative work and you can often be known as someone in your field who is very skilled at something specific that others will want to outsource you for.
BRANDING FOR VIRGO MC: For Virgo MCs, you’ll want to stick to neutral tones and sort of a simple and non-fussy aesthetic in your branding. Virgos work whites and beiges fantastically, so consider incorporating these hues into your visual branding or professional-presenting clothing. Your Sun, Venus and Rising might change the flavor of your Virgo MC so play with what works for you. Imagery that works best for Virgos are those that relate to nature or have a sort of clean and simple aesthetic. In terms of clothing, clean lines, organic fabrics, and nothing too loud or extreme is ideal for Virgo MCs to be perceived the most magnetically. In general, it’s important for Virgo MCs to position themselves in a way that highlights their sense of service, competency, and attention to detail.