In Studio:
How to Brand Yourself Using Your Midheaven Sign
TAURUS: THE SENSUALIST
As a brand strategist and designer, I utilize an "inside-out" approach, focusing on a brand's core essence to create authentic visual identities. To deepen this understanding, I often incorporate astrological birth charts, particularly the Midheaven (MC) sign, which reveals a brand's public image and legacy. While other aspects like the Sun, Rising, Venus, and Mercury signs provide valuable insights, the MC illuminates how we are perceived professionally and how we manifest our purpose into a public offering, even for product-based brands.
By aligning with their MC's energy, clients often experience enhanced radiance and authenticity in their branding and public presence.
To discover your MC sign:
Generate your birth chart on astrocharts.com
Under “Planets” (the very first section below your chart), you’ll see the last aspect in the right hand columned titled MC with the sign name
Taurus Midheaven
TAURUS MIDHEAVEN (MC): She’s luxurious, sensual, and elegant. As a fixed earth sign (meaning a bit set in their ways and thinks practically), Taurus MCs may have careers that relate to finance/banking, business, real estate, and agriculture. However, being ruled by the planet of Venus (love, creativity, beauty), you may also have a career in art/design or fashion. If you’re are an artist or creative, your work might center around nature or you might work with natural materials in some way or with the body or voice. Equally hardworking as you are an advocate for rest and relaxation, you career path should afford you the finer things in life and allow you to steadily accumulate all of the material possessions you desire in this lifetime.
BRANDING FOR TAURUS MC: Taurus is associated with emerald green so you would do well to incorporate green hues into your brand palette. In terms of clothing and aesthetic, anything that looks ornate, luxurious and feminine is stunning on you. Velvets and silks are amazing fabrics for you to play with. Lean into nature imagery and raw materials like stone and clay. Position yourself in a way that highlights your dependable nature, elegant aesthetic or incredible business acumen.