In Studio:
How to Brand Yourself Using Your Midheaven Sign
Scorpio: The Therapist
As a brand strategist and designer, I utilize an "inside-out" approach, focusing on a brand's core essence to create authentic visual identities. To deepen this understanding, I often incorporate astrological birth charts, particularly the Midheaven (MC) sign, which reveals a brand's public image and legacy. While other aspects like the Sun, Rising, Venus, and Mercury signs provide valuable insights, the MC illuminates how we are perceived professionally and how we manifest our purpose into a public offering, even for product-based brands.
By aligning with their MC's energy, clients often experience enhanced radiance and authenticity in their branding and public presence.
To discover your MC sign:
Generate your birth chart on astrocharts.com
Under “Planets” (the very first section below your chart), you’ll see the last aspect in the right hand columned titled MC with the sign name
Scorpio Midheaven
SCORPIO MIDHEAVEN (MC): Scorpio Midheaven — she’s sleek, she’s sexy, she exudes a magnetic allure and a palpable depth that draws people to her. Your career path or legacy might be marked by roles that allow you to work with therapy, psychology, research, investigative journalism, roles that work with death in some way, private detective work, shadow work or healing, sex therapy or sex work, and you can also make excellent business people, investors or marketing execs, as you understand what people want. Your career roles must allow you to utilize your keen instinct and your ability to dive deep to know answers and the truth. If you’re an artist/creative, your work may center around “taboo” or hidden topics in the psyche and deal with transformation or death.
BRANDING FOR SCORPIO MC: Lean into the mystery. Scorpio’s power colors are black, blood red, and dark plum tones. Anything that errs on the side of “edgy” is something you can get away with. Wearing vampy looks or sleek, sharp aesthetics will make you incredibly magnetic. Sex appeal works in your favor. When taking brand photography, make sure that the overall vibe of your brand feels moody and mysterious. This works better for you than any other sign. Black should also absolutely be a staple color in your brand palette. Lace, leather, and sheer materials look great on Scorpio MCs ( depending on your Venus Sign). Also - sunnies - wear sunnies. Anything that highlights your hypnotic eyes or shades them will work great for you in photos. For your brand positioning, make sure you communicate your ability to be a catalyst for change, highlight your strength of going deep and getting to the root of things, and share your intuitive and psychic side.