In Studio:
How to Brand Yourself Using Your Midheaven Sign
Sagittarius: The Wise Wild Child
As a brand strategist and designer, I utilize an "inside-out" approach, focusing on a brand's core essence to create authentic visual identities. To deepen this understanding, I often incorporate astrological birth charts, particularly the Midheaven (MC) sign, which reveals a brand's public image and legacy. While other aspects like the Sun, Rising, Venus, and Mercury signs provide valuable insights, the MC illuminates how we are perceived professionally and how we manifest our purpose into a public offering, even for product-based brands.
By aligning with their MC's energy, clients often experience enhanced radiance and authenticity in their branding and public presence.
To discover your MC sign:
Generate your birth chart on astrocharts.com
Under “Planets” (the very first section below your chart), you’ll see the last aspect in the right hand columned titled MC with the sign name
Sag Midheaven
SAG MIDHEAVEN (MC): With a Midheaven in Sagittarius, you are the sparkly wild child of the zodiac, who also holds a lot of wisdom and an incredible ability to teach others. You are constantly looking to expand your horizons and to develop your perspective on the world. You love to travel and explore - both in the mind and in places. Your career path needs to give you freedom to explore and adventure - whether that be physically or mentally. Sagittarius is always searching for the truth and feels at home philosophizing on the meaning of life. If you are a Sag MC, this means that the archetype that represents your career or legacy is that of The Expander. No matter what career path you choose, you must be able to always seek new horizons and, in doing so, you inspire others to do the same. You love to learn and for you, learning is about being in and reflecting on the real world. Through this, you gain an immense wisdom that you can offer the world. Sagittarius Midheaven’s make great educators/professors, spiritual leaders, philosophers, travel or tourism-related roles, academics and athletes. With their fantastic sense of humor, they can make also make great comedians. If you are an artist/creative, you are gifted with storytelling within your art, so you can do well with writing, scriptwriting or filmmaking. If these aren’t your mediums, your work will always be rooted in story in some way.
BRAND POSITIONING FOR SAG MC: With Sagittarius on the most external part of your char that rules your career, legacy and contribution to society, you will find the most success if you position yourself as The Sage. You’ll want to highlight your education and experience both through technical education but also your own lived experience as you have a lot of wisdom to draw from. You also can position yourself well by sharing stories and teaching others - making your marketing anecdotal, but with a lesson.You shine best when you allow yourself to embrace your wisdom, teach others, make everything an adventure, and lean into your humor and desire to always be growing.
BRANDING FOR SAG MC: From observation, I find Sagittarius MCs don’t often have a distinct visual style that you can recognize off the bat compared to any other MC sign. They are a mutable (changeable) sign, after all, so this is probably with due purpose so don’t feel you have to stick to one visual aesthetic. If your MC is in Sagittarius, your power color is purple and rustic tones like amber which will work well in your brand palette. Sparkles and really fun, wild looks work really well for Sag’s. Think glitter, fringe, furs and anything that makes you look like a human disco ball. You can also rock a cowgirl/cowboy look - so if that’s your thing, try it out and see how people might respond to you differently. You probably look great in a sort of 70s style as well, matching your free-spirited energy, so this could be something you play with in your visual design.