In Studio:
How to Brand Yourself Using Your Midheaven Sign
Sagittarius: The Wise Wild Child
As a brand strategist and designer, I utilize an "inside-out" approach, focusing on a brand's core essence to create authentic visual identities. To deepen this understanding, I often incorporate astrological birth charts, particularly the Midheaven (MC) sign, which reveals a brand's public image and legacy. While other aspects like the Sun, Rising, Venus, and Mercury signs provide valuable insights, the MC illuminates how we are perceived professionally and how we manifest our purpose into a public offering, even for product-based brands.
By aligning with their MC's energy, clients often experience enhanced radiance and authenticity in their branding and public presence.
To discover your MC sign:
Generate your birth chart on astrocharts.com
Under “Planets” (the very first section below your chart), you’ll see the last aspect in the right hand columned titled MC with the sign name
Sag Midheaven
SAG MIDHEAVEN (MC): With a Midheaven in Sagittarius, you are the sparkly wild child of the zodiac, who also holds a lot of wisdom and an incredible ability to teach others. You are constantly looking to expand your horizons and to develop your perspective on the world. You love to travel and explore - both in the mind and in places. Your career path needs to give you freedom to explore and adventure - whether that be physically or mentally. Sag MCs make great educators/professors, spiritual leaders, philosophers, travel or tourism-related roles, academics and athletes. With their fantastic sense of humor, they can make awesome comedians. If you are an artist/creative, you are gifted with storytelling so you can do well with writing, scriptwriting or filmmaking.
BRANDING FOR SAG MC: Okay, so, this is just from observation, but I find Sagittarius MCs to be challenging to have a distinct kind of style to recognize off the bat compared to any other sign. They are a mutable (changeable) sign, after all. So this is probably with due purpose so don’t feel you have to stick to one thing. If you’re MC is in Sagittarius, your power color is purple and rustic tones like amber which will work well in your brand palette. Sparkles and really fun, wild looks absolutely slay on Sag’s. Think glitter, fringe, furs and basically anything that makes you look like a human disco ball. They also rock the cowgirl look - so if that’s your thing, try it out. They look great in a sort of 70s hippie style as well, matching their free-spirited energy, so this could be something you play with in your visual design. In your brand positioning, you’ll want to highlight your education and experience both through technical education but also your own lived experience as you have a lot of wisdom to draw from. You also can position yourself well by sharing stories and teaching others - making your content anecdotal, but with a lesson.