In Studio:
How to Brand Yourself Using Your Midheaven Sign
Pisces: The Visionary
As a brand strategist and designer, I utilize an "inside-out" approach, focusing on a brand's core essence to create authentic visual identities. To deepen this understanding, I often incorporate astrological birth charts, particularly the Midheaven (MC) sign, which reveals a brand's public image and legacy. While other aspects like the Sun, Rising, Venus, and Mercury signs provide valuable insights, the MC illuminates how we are perceived professionally and how we manifest our purpose into a public offering, even for product-based brands.
By aligning with their MC's energy, clients often experience enhanced radiance and authenticity in their branding and public presence.
To discover your MC sign:
Generate your birth chart on astrocharts.com
Under “Planets” (the very first section below your chart), you’ll see the last aspect in the right hand columned titled MC with the sign name
Pisces Midheaven
PISCES MIDHEAVEN (MC): Pisces is as a mutable water sign that rules the subconscious mind and the spiritual dimension. Because of this, Pisces Midheavens must find work that allows them to move and change, but also to be connected to the spiritual world in some way. Whether it’s through the arts - like painting, music, filmmaking, writing/poetry, art therapy - or in work that allows them to help others heal, tap into the psychic world, or find God, their work must have a spiritual quality to it for them to be satisfied. If you are an artist/creative, your work may deal with the subconscious or the spiritual world and you often create things in a way that you are not really conscious of — almost like a channel.
BRANDING FOR PISCES MC: Pisces color palette is like a vibrant coral reef ecosystem in the ocean — turquoise, pinks, and light purples. Anything that feels soft and pastel will work great in your brand color palette. Visually, you can get away with a lot, but your brand is most magnetic when it has a sort of feminine, ethereal and misty look to it. It’s almost like things are there but they really aren’t - which encapsulates Pisces’ movable nature. Anything mystical vibes really well for Pisces Midheavens - you’re the type that can play with some cosmic looking branding with star elements, for example. As for your brand positioning, you’re here to help us connect to the spirit world so it’s important for you to emphasize your intuitive and psychic nature in the work you do. There will always be a creative streak in everything you do, Pisces are some of the most creative signs in the zodiac, so don’t be afraid to incorporate this into the way you market yourself.