In Studio:
How to Brand Yourself Using Your Midheaven Sign
Leo: The Star
As a brand strategist and designer, I utilize an "inside-out" approach, focusing on a brand's core essence to create authentic visual identities. To deepen this understanding, I often incorporate astrological birth charts, particularly the Midheaven (MC) sign, which reveals a brand's public image and legacy. While other aspects like the Sun, Rising, Venus, and Mercury signs provide valuable insights, the MC illuminates how we are perceived professionally and how we manifest our purpose into a public offering, even for product-based brands.
By aligning with their MC's energy, clients often experience enhanced radiance and authenticity in their branding and public presence.
To discover your MC sign:
Generate your birth chart on astrocharts.com
Under “Planets” (the very first section below your chart), you’ll see the last aspect in the right hand columned titled MC with the sign name
Leo Midheaven
LEO MIDHEAVEN (MC): For Leo Midheavens, all the world’s a stage. Leo MC’s need to have a career that allows them to shine and be in the spotlight, as well as to lead and be seen for their talents and confidence. The irony is, most Leo MC’s have a Scorpio rising (*raises hand*), which is all about being hidden and mysterious. To merge these aspects of yourself, think about creating a sort of public persona that may be different from who you are day-to-day. Think of Prince or Frank Ocean, who share this MC - they are extremely private people, but have a large public persona when it comes to performing or how they share their art with confidence. Leo MCs do great in artistic fields, as well as marketing & PR, entrepreneurship, or motivational speaking. Whatever they do, it has to be with their whole heart. When operating at their healthiest, their vulnerability allows them to motivate and empower others to shine in their own right. If you are an artist/creative your work must be for the joy of creating and come from a purely self-expressive place rather than trying to create for what people like.
BRANDING FOR LEO MC: I’ve noticed there are 2 ways Leos tend to express themselves depending on other elements of their birth chart and that is (1) really fun, colorful, and bold colors (very playful), or (2) a chic, somewhat gaudy aesthetic. I went for #2 with this brand moodboard, but both variations work well for Leo MCs. As long as it makes you shiny and attention-grabbing, it will work for you. Leo’s power colors are gold, royal blue, and purple, so consider incorporating these tones into your brand palette. Ruled by the Sun, anything that helps you appear warm and approachable will make your brand more magnetic. In terms of imagery and photography, get a little wild with your clothing choices and allow your personality to shine through them. Share your work and your art. Position yourself as the artist or the entertainer first.