In Studio:
How to Brand Yourself Using Your Midheaven Sign
GEMINI: THE COMMUNICATOR
As a brand strategist and designer, I utilize an "inside-out" approach, focusing on a brand's core essence to create authentic visual identities. To deepen this understanding, I often incorporate astrological birth charts, particularly the Midheaven (MC) sign, which reveals a brand's public image and legacy. While other aspects like the Sun, Rising, Venus, and Mercury signs provide valuable insights, the MC illuminates how we are perceived professionally and how we manifest our purpose into a public offering, even for product-based brands.
By aligning with their MC's energy, clients often experience enhanced radiance and authenticity in their branding and public presence.
To discover your MC sign:
Generate your birth chart on astrocharts.com
Under “Planets” (the very first section below your chart), you’ll see the last aspect in the right hand columned titled MC with the sign name
Gemini Midheaven
GEMINI MIDHEAVEN (MC): Gemini is a mutable air sign meaning it shape shifts and never really sticks to one thing - it needs to be mentally stimulated. If you’re a Gemini MC, this same energy may resonate with your career choices — perhaps trying many different things over the course of your career. You’re quick-witted and curious. Always looking to learn something new. Underneath all of Gemini’s career choices is a desire to communicate with the world in some way and to disperse information. Whether it’s being a writer, podcast host, interviewer, journalist, comedian, marketing & sales rep, social media marketer, or PR & advertising professional — you desire to speak, talk, and share.
BRANDING FOR GEMINI MC: Yellow or mustard yellow is Gemini’s power color. Although you’re a bit of a chameleon, when you feel at a loss for what colors to incorporate in your imagery or brand palette, consider soft or muted yellows, and gentle greens evocative of a 60s vintage vibe. For clothing, Geminis look great in bookish and academia looks, as well as eclectic and playful styles. There’s something about them that always feels youthful, so lean into this. Position yourself in a way that highlights your intellect, communication skills, and your ability to be on the pulse of what’s happening online and in the world. Curiosity is your superpower.