Common Language is a Chicago-based wellness studio that facilitates whole-body wellness from the inside-out through music and movement. Common Language connected with us to evolve their existing branding, elevate their creative direction, and revamp their website — taking their pastel-inspired branding from cute to creative in order to attract their ideal community. We added dimension and electricity to the brand, making it feel energetic, exciting, edgy and communal. We were also tasked with creating a campaign to launch a studio collab and training program which included product design for their physical manual.
