In Studio:
How to Brand Yourself Using Your Midheaven Sign
Capricorn: The Industrialist
As a brand strategist and designer, I utilize an "inside-out" approach, focusing on a brand's core essence to create authentic visual identities. To deepen this understanding, I often incorporate astrological birth charts, particularly the Midheaven (MC) sign, which reveals a brand's public image and legacy. While other aspects like the Sun, Rising, Venus, and Mercury signs provide valuable insights, the MC illuminates how we are perceived professionally and how we manifest our purpose into a public offering, even for product-based brands.
By aligning with their MC's energy, clients often experience enhanced radiance and authenticity in their branding and public presence.
To discover your MC sign:
Generate your birth chart on astrocharts.com
Under “Planets” (the very first section below your chart), you’ll see the last aspect in the right hand columned titled MC with the sign name
Cap Midheaven
CAPRICORN MIDHEAVEN (MC): Capricorn rules the Midheaven placement in the birth chart so in Capricorn, the MC feels right at home. Capricorns MCs are industrious, ambitious and hard-working. However, they are not boastful - they climb the ladder of success slow and steady, and therefore can sometimes be late bloomers when it comes to their career or purpose in life. As a Capricorn MC, you would do great in careers that allow you to build something over time. This could be fields like - owning a company or business, finance, law, government and politics, medicine, engineering, architecture. Even something that involves working with the earth in some way can be great for them - they like to build things. Because Capricorn is associated with the past, I have found that some Capricorn MCs are interested in fields related to history or even vintage clothing or furniture-selling. If you’re an artist or creative, your work might involve some sort of heritage craft that doesn’t exist anymore or few people know how to do it, or an element that speaks to the past or nostalgia in some way.
BRANDING FOR CAPRICORN MC: Capricorn MC’s look great in traditional office clothing. Professional blazers, crisp shirts, clothing tailored to perfection is key for their public persona. There are 2 expressions of Capricorn I have noticed, (1) the traditional office-wear just mentioned and exemplified below or (2) because of Capricorns connection to history and ties to the past, they can have a sort of vintage earth-mother look which also looks great on them - especially brown suedes and eclectic jewelry. In terms of brand palettes, neutral muted tones will work best, specifically greys, blacks, and camel colors. For brand positioning, your brand should highlight your capable “boss” energy and your ability to get things done. There is a sense of dependability and trust inherent in the way you work and people feel that because you took no shortcuts to get to the level of success you have - so lean into this and own your place as an authoritative figure.