In Studio:
How to Brand Yourself Using Your Midheaven Sign
CANCER: THE HEALER
As a brand strategist and designer, I utilize an "inside-out" approach, focusing on a brand's core essence to create authentic visual identities. To deepen this understanding, I often incorporate astrological birth charts, particularly the Midheaven (MC) sign, which reveals a brand's public image and legacy. While other aspects like the Sun, Rising, Venus, and Mercury signs provide valuable insights, the MC illuminates how we are perceived professionally and how we manifest our purpose into a public offering, even for product-based brands.
By aligning with their MC's energy, clients often experience enhanced radiance and authenticity in their branding and public presence.
To discover your MC sign:
Generate your birth chart on astrocharts.com
Under “Planets” (the very first section below your chart), you’ll see the last aspect in the right hand columned titled MC with the sign name
Cancer Midheaven
CANCER MIDHEAVEN (MC): Sweet and soft Cancer Midheavens, your career path or legacy is marked by your compassion and care. You may excel in careers that allow you to nurture others or work with emotions in some way. This could look like healing fields (both spiritually and medically - like being a nurse or doctor, or a holistic healer or doula, teaching, philanthropist, advocate, caring for children or the elderly, or the arts. As long as it allows you to bring your sensitivity and deep-feeling nature into the work you do and connect with people, you will feel satisfied. If you’re an artist/creative, your work may center around emotions and feelings, or perhaps relate to the feminine in some way. As a cardinal sign (the initiators), Cancers can have a great deal of ambition. However, they are emotionally driven by a need to provide for their families vs. to outwardly achieve something specific.
BRANDING FOR CANCER MC: As the archetype for the Feminine, Cancer MCs are their most magnetic to the public when they lean into a soft, ethereal aesthetic. Think of the moon - how it glows in the night sky - and evoke this feeling in your branding through incorporating iridescent elements or using soft white and lilac tones in your color palette and imagery. Cancer MCs look great in soft linens and cottons, as well as white and lilac tones. For photoshoots, opt for billowy, feminine lines in your clothing and soothing atmospheres. Position yourself in a way that enhances your empathy and care for those you serve or work with.