IN STUDIO:
How to Brand Yourself Using Your Midheaven Sign
ARIES: THE ICON
As a brand strategist and designer, I utilize an "inside-out" approach, focusing on a brand's core essence to create authentic visual identities. To deepen this understanding, I often incorporate astrological birth charts, particularly the Midheaven (MC) sign, which reveals a brand's public image and legacy. While other aspects like the Sun, Rising, Venus, and Mercury signs provide valuable insights, the MC illuminates how we are perceived professionally and how we manifest our purpose into a public offering, even for product-based brands.
By aligning with their MC's energy, clients often experience enhanced radiance and authenticity in their branding and public presence.
To discover your MC sign:
Generate your birth chart on astrocharts.com
Under “Planets” (the very first section below your chart), you’ll see the last aspect in the right hand columned titled MC with the sign name
ARIES MIDHEAVEN
ARIES MIDHEAVEN (MC): Aries is the icon and trailblazer of the zodiac. People with Aries in their Sun, Moon, Venus or Midheavens tend to be very singular figures in society. To name a few: Rihanna, Sarah Jessica Parker, Bob Marley, Marilyn Monroe, Angelina Jolie, Meryl Streep, Lady Gaga, Mariah Carey, Pamela Anderson, Pharrell Williams… the list truly goes on. These are people who stand out for their personalities or unique beauty, or who have played very iconic characters (think of Sarah Jessica Parker’s Carrie Bradshaw or Angelina Jolie’s Lara Croft). You’re meant to have a strong identity and you do well with working for yourself. You need a career that allows you to be the leader and to be in charge. Whether that’s through self-employment, entrepreneurship, management, or being a director of some sort, you lead the way through and blaze your own trail. Athletes and creatives are also great paths for Aries Midheavens. Many inventors also have this placement as Aries can have many ideas (they rule the head). If you are an artist/creative, your work may be very pioneering, empowering or you somehow are able to create unique work that stands out from the rest and becomes identifiable to you in some way. You love rooting for the underdog so this may also come out in your work.
BRANDING FOR ARIES MC: The only color you need as an Aries Midheaven is RED. Red is an Aries’ power color, along with black and white. Consider making these hues a part of your brand color palette. Your brand uniform is anything leather, denim, and/or sporty athletic-wear. Aries Midheavens are magnetic to the public when they lean into their trailblazing and bold spirit. Aesthetically, Aries are related more to clean lines and a simplistic, yet striking look (vs. ornate details and patterns/prints). In terms of positioning, make sure your brand positioning highlights your courageous and pioneering vibe. Aries can be excellent cheerleaders and charge ahead where others fear to tread, so make sure that comes through in the way you market yourself - fearlessly and unapologetic.